Decathlon USA — Visual & Marketing Design
Sole designer in the Marketing (Communications) team for the San Francisco grand opening campaign.
I owned all visual design needs—helping drive awareness and engagement for Decathlon’s new San Francisco store through clear, high-impact marketing collateral.
Highlights
Deliverables
Outcome. The work supported outreach and launch communications, engaging local customers and clearly introducing the Decathlon brand during the grand-opening period.
What I took away: a stronger marketing toolkit, the discipline to systematize visuals quickly, and the ability to communicate value clearly under tight timelines.
Marketing Email Design
Responsive email templates for Decathlon USA’s debut.
One of my very first projects at Decathlon USA: I designed responsive email templates that announced the U.S. launch while showcasing products. Templates were delivered to a developer in France and optimized for desktop, tablet, and mobile.
Highlights
Deliverables
Outcome. Helped widely spread news of Decathlon’s U.S. debut with responsive, user-friendly design.
Sharpened responsive design skills and cross-team collaboration.
Flyers
Illustrated flyers introducing Decathlon products to customers.
Highlights
Deliverables
Outcome. Helped introduce Decathlon products with engaging, illustration-driven design, strengthening the brand connection with new customers.
This project refined my illustration-based design approach and collaboration with content teams.
Social Media
Social media is a huge part of gathering customers in today’s society. Social media is a huge part of communicating and gathering customers in today’s society. I created many attractive designs for Decathlon USA’s Facebook and Instagram platforms such as this informational poster.
Stickers
Stickers were designed according to special days or occasions such as Earth Day or Decathlon USA’s Grand Opening. These stickers that I designed were used as giveaways at public events and by doing so, the Marketing Team hoped that the stickers would help advertise Decathlon’s name throughout America.
My Reflection
Personal growth and gratitude during my Decathlon USA internship
My internship at Decathlon USA served as a significant milestone in my career journey, marking my initial foray into the professional world. I am immensely thankful for the opportunity to work with such a renowned and thriving company. The individuals at Decathlon USA were undoubtedly one of the highlights of my experience, providing unwavering support and fostering a sense of camaraderie both within the workplace and beyond.
Participating in Decathlon's official entry into the American market was an unforgettable experience, contributing to a profound sense of gratitude and fulfillment. I consider myself incredibly fortunate to have played a role in this significant milestone for Decathlon, and the memories created during this time will forever hold a special place in my heart.
This reflection captures both my professional growth and the personal connections that made this internship invaluable.